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Big Data and Untapped Insights
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From: Shifting the Balance
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Readings in part 1 of this text explore how companies combine intuition with data and analytics to drive competitive wedges in their markets. Topics in this chapter include the application of data in the agricultural sector and the continued importance of expertise and experience in decision making.
Contributors
Mark Schrutt
Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.
