Author(s)

; ;

Publisher

Publication Year

ISBN: 9781773056487

Categories: , ,

 
View more details about this title
on the publisher's website:

Billion Dollar Start-Up

The True Story of how a Couple of 29-Year-Olds Turned $35,000 into a $1,000,000,000 Cannabis Company

From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

In this part fast-paced memoir, part high-octane business book, writer and journalist Julie Beun gives us an intimate look at the life of a start-up and the ferocious entrepreneurial drive it takes to succeed — written in real-time, as the story unfolded.

Throughout history, there have been fewer than 100 Canadians who have started a company and lived to see it become worth one billion dollars. Adam Miron and Sébastien St-Louis are two of them. This is their story.

Contributors

Adam Miron

Adam Miron (Ottawa, ON) With at least 20 start-ups under his belt, Adam Miron is a well-known figure in political and media circles in Ottawa and across Canada. Adam is the executive chairman of the Ottawa-based blockchain innovation company Brane.

Sébastien St-Louis

Sébastien St-Louis (Ottawa, ON) Sébastien is one of the longest-serving and most dynamic CEOs in Canada’s expanding cannabis industry.

Julie Beun

Julie Beun (Ottawa, ON) From 2014 to 2019, Julie had a privileged front-row seat to HEXO’s remarkable evolution as its publicist, content strategist, and senior writer. As a journalist, news editor, and foreign correspondent, Julie has written articles with a national and international scope in Canada, the U.S., and Australia. She is currently a marketing communications and brand consultant who owns J Beun Media, a marketing communications company.

Chapter Title Contents Contributors Pages Year Price

Preview

Foreword ; ; 2 $0.20

Preview

A timeline of the Cannabis industry in Canada ; ; 1 $0.10

Preview

Prologue ; ; 4 $0.40

Preview

Introduction ; ; 4 $0.40

Preview

In the first chapter, the founders of HEXO, now a billion dollar cannabis company, recall the founding of the company. The chapter provides brief biographies of each of the founders and their … ; ; 62 $6.20

Preview

This chapter describes the slow rise of the legal marijuana industry in Canada and the challenges that the founders of HEXO overcame on their journey to profitability. ; ; 82 $8.20

Preview

This chapter explores the growth of HEXO from a small startup to a company with a valuation of over $1 billion. ; ; 86 $8.60

Preview

Epilogue ; ; 13 $1.30