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Uncle Ben and Aunt Jemima 2.0
From: Uncle
$1.30
This chapter examines the recent re-branding of commercial caricatures such as Uncle Ben and Aunt Jemima. Now silent trademark characters, they no longer speak in advertisements and are reduced to headshots, staring mutely from packages.
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Contributors
Cheryl Thompson
Cheryl Thompson is an Assistant Professor at Ryerson University in Performance at The Creative School (formerly Creative Industries). She is author of Beauty in a Box: Detangling the Roots of Canada's Black Beauty Culture . She previously held a Banting postdoctoral fellowship at the University of Toronto. Her work has appeared in The Conversation, Toronto Star, Montreal Gazette, Spacing, Herizons Magazine, Halifax Coast, and Rabble.ca . She was born and raised in Toronto, where she currently resides. She has also lived in the United States.
