Uncle Ben and Aunt Jemima 2.0
From: Uncle
$1.30
This chapter examines the recent re-branding of commercial caricatures such as Uncle Ben and Aunt Jemima. Now silent trademark characters, they no longer speak in advertisements and are reduced to headshots, staring mutely from packages.
Preview
Contributors
Cheryl Thompson
Cheryl Thompson is an Assistant Professor at Ryerson University in Performance at The Creative School (formerly Creative Industries). She is author of Beauty in a Box: Detangling the Roots of Canada's Black Beauty Culture . She previously held a Banting postdoctoral fellowship at the University of Toronto. Her work has appeared in The Conversation, Toronto Star, Montreal Gazette, Spacing, Herizons Magazine, Halifax Coast, and Rabble.ca . She was born and raised in Toronto, where she currently resides. She has also lived in the United States.
