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Accelerating the Future Readiness of Business and Society in the New Normal World of Constant Change
From: The New Sustainability Edge
$2.70
In this chapter, Glanville explores how organizations can prepare for a world of constant change, weaving together the climate crisis, housing affordability, food insecurity, and the hybridization of work.
Contributors
Yasmin Glanville
Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide. His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”
