Advertising Black Buddies
From: Uncle
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This chapter explores the career of Michael Jordan, who Thompson suggests was used to sell white America not just consumer products, but also a squeaky-clean image of Black masculinity.
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Contributors
Cheryl Thompson
Cheryl Thompson is an Assistant Professor at Ryerson University in Performance at The Creative School (formerly Creative Industries). She is author of Beauty in a Box: Detangling the Roots of Canada's Black Beauty Culture . She previously held a Banting postdoctoral fellowship at the University of Toronto. Her work has appeared in The Conversation, Toronto Star, Montreal Gazette, Spacing, Herizons Magazine, Halifax Coast, and Rabble.ca . She was born and raised in Toronto, where she currently resides. She has also lived in the United States.