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ISBN: 9781998365531-14

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Appendix: The Value of Market Share

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This appendix chapter explores the strong link between market share and profitability, drawing on research from the PIMS database and Bain & Company, which found that over 80 per cent of profits in a market flow to the top two players.

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Larry Stevenson

Larry Stevenson attended the Royal Military College and served as a Captain in the Canadian Airborne Regiment, serving two peacekeeping tours in Cyprus. He is the Managing Director of Clearspring Capital Partners and the founder and former CEO of Chapters. He is the author of Cyprus: An Ancient People, A Troubled History, and One Last Chance for Peace. He currently lives in Toronto.