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Branding
From: Five Good Ideas
$0.60
This chapter by Ian & Aber Chamandy focuses on identifying your core beliefs and values as an organization and how to brand yourself in a cohesive way.
Contributors
Ian Chamandy
Ian Chamandy founded Chamandy Computer Services, specializing in the visual communications industries, and subsequently co-founded and spent 15 years running youtv, a company that developed, sold and managed the ‘Speakers’ Corner’ programming concept. Ian has also designed and executed branding, marketing and communications programs for Procter & Gamble, Bell, Warner Lambert, Labatt, Molson, Loblaws and the Lung Association.
Ken Aber
Ken Aber has spent his entire career creating innovative strategic partnerships and media programs for blue-chip companies in Canada. As a partner in and president of hypn (now PhD, a division of Omnicom), Ken led marketing and communications programs for Labatt, Cara (Swiss Chalet and Harvey’s), American Express and Alberto Culver. He has been a special consultant to Loblaws for seven years and drove the development of its Blue and Joe brands. In addition to building his clients’ businesses, Ken has created his own: the Hero Certified Burger chain, which he eventually sold to Lettieri.
