| Author(s) | |
|---|---|
| Publisher | |
| Publication Year |
Coming of the Citizen Consumer: Shaping the Future of Business and Government
From: The New Sustainability Edge
$1.10
In this chapter, French traces the emergence of the citizen consumer — empowered individuals demanding that governments, corporations, and organizations deliver social value alongside profit.
Contributors
Jeff French
Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide. His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”
