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Corporate Fundraising
From: Five Good Ideas
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This chapter by Susan McIsaac focuses on how to develop a strong position in the market and get noticed through funding initiatives with continued support.
Contributors
Susan McIsaac
Susan McIsaac became president and ceo of United Way Toronto in 2010. A senior executive with United Way since 1998, she is a key architect of the organization’s strategic transformation, from trusted fundraiser to community mobilizer and catalyst for change. Prior to this appointment, Susan was United Way Toronto’s chief development officer. Under her leadership, United Way’s annual fundraising campaign became a community engagement strategy– an approach that seeks to engage donors and volunteers in community strategies to change social conditions in our city. In the non-profit sector since 1989, Susan previously worked at Ketchum Canada, serving as campaign director for a wide variety of non-profit clients and later as vicepresident of educational services.
