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Having a Direct Connection with Customers
New!
From: Shifting the Balance
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Readings in part 3 of this text explore how data-driven organizations share core values and how businesses can build connections with their data. This chapter explores how data can be used to connect a business to its customers. Case studies included in this chapter include Land O’Lakes and WinField United.
Contributors
Mark Schrutt
Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.
