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ISBN: 9781773057033-02

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Informed, Enhanced, and Driven Data

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From: Shifting the Balance

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Readings in part 1 of this text explore how companies combine intuition with data and analytics to drive competitive wedges in their markets. Topics discussed in this chapter include the role of humans in data driven businesses and the areas such as yield management and credit rating where data-driven decision making can be most immediately applied.

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Mark Schrutt

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.