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Maximized Marketing for Non-Profits
From: Five Good Ideas
$0.50
This chapter by Donnie Claudino focuses on the organization’s entire responsibility for marketing, and how to reward innovation.
Contributors
Donnie Claudino
Donnie Claudino is the founder of the Toronto Cause to Market Group and the Non-Profit Marketing Group of the American Marketing Association (in Boston). As a board member of the ama he developed a marketing training series – ‘the non-profit marketers’ tool box’– to help non-profit managers better understand how and when to utilize marketing tools. He has worked with (and at) organizations in the United States and Canada, including Boston University, Mothers Against Drunk Drivers, Sierra Club, Crohn’s and Colitis Foundation, United Planet and TechSoup Canada. He is currently the director of communications and engagement at TechAlliance in London, Ontario. Donnie holds a bachelor’s degree in graphic design with a concentration in advertising, and a master’s in marketing with a concentration in non-profit management.
