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ISBN: 9781773057033-01

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Shifting Winds

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From: Shifting the Balance

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Readings in part 1 of this text explore how companies combine intuition with data and analytics to drive competitive wedges in their markets. This chapter discusses the shift to data driven decision making over the past several decades. Case studies in this chapter include the NBA and the Walt Disney Company.

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Contributors

Mark Schrutt

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.