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Smashing Heads Doesn’t Open Minds

Why We Want to be Misled with Dan Kahan

From: I'm Right and You're an Idiot

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Group values impact risk perceptions and how our interpretation of scientific evidence is shaped by our cultural affiliations. Cultural cognition describes the tendency of individuals to conform their beliefs about disputed matters of fact — whether relating to global warming as a serious threat or the death penalty as a deterrent to commiting murder — to values that define their cultural identities.

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Contributors

James Hoggan

James Hoggan is president of the PR firm Hoggan & Associates and chair of the David Suzuki Foundation board. A tireless advocate for ethics and integrity in public relations, he founded the influential website DeSmogBlog to expose misinformation campaigns that pollute public debate around climate change and the environment. He has advised a wide range of organizations, governments, universities and corporations, and is a sought-after speaker around North America and Europe. Hoggan has chaired and served on numerous national and international boards and advisory committees including the Four Great Rivers Society and Shell Global’s External Review Committee. He is the author of Climate Cover-Up and Do the Right Thing: PR Tips for a Skeptical Public.