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Social Marketing
From: Five Good Ideas
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This chapter by Mark Sarner focuses on knowing your market and your brand inside and out, and how to invest your money into it.
Contributors
Mark Sarner
Mark Sarner is president of Manifest Communications Inc., North America’s leading social marketing agency, and is one of the foremost authorities on the principles and practice of social marketing. Mark has also been at the forefront of the field of strategic corporate responsibility, and has worked with a wide range of companies– including Bell, Canadian Tire, Coke, Fairmont, Fidelity, Hbc, Kraft, Nike, Sobey’s and Sunoco– to develop their philanthropy, social marketing and community-relations programs. He is co-author of Social Marketing for Business: What to Know, What to Do. His fund-development clients include Toronto’s Mount Sinai Hospital and Providence Centre, London Health Science Centre, Hamilton Health Sciences, Invest in Kids Foundation and the United Jewish Appeal.
