| Publication Year | |
|---|---|
| Author(s) | |
| Publisher |
Step 5: Broad-scale Implementation and Evaluation
From: Fostering Sustainable Behavior
$0.30
When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect baseline information regarding the present level of engagement in the behavior to be promoted. It is common with repetitive behavioral changes, such as recycling, for engagement in the behavior to trail off. Ongoing evaluation will allow you to detect these changes and implement programs to counter them.
Contributors
Doug McKenzie-Mohr
Dr. Doug McKenzie-Mohr, an environmental psychologist, is the founder of community-based social marketing, and his best-selling book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, has become requisite reading for those who deliver programs to promote sustainable behavior. He has worked internationally with a diverse array of governmental and nongovernmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating communitybased social marketing initiatives to overcome these barriers. He has served as an advisor for Canada’s public education efforts on climate change, as the coordinator of the international organization, Holis: The Society for a Sustainable Future, and as a member of Canada’s National Round Table on the Environment and the Economy. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program. More than 50,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.
