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Sustainable Business Strategy
From: The New Sustainability Edge
$3.10
In this chapter, Kotler and Hasan examine how sustainability has become a central pillar of business strategy. They explore the Triple Bottom Line, ESG integration, and the Shared Value concept across the post-COVID-19 era.
Contributors
Philip Kotler
Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide. His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”
Khalid Hasan
Dr. Khalid Hasan is an accomplished marketer and CEO of ResInt Canada, specializing in sustainability, global business strategy, and market research. With over 25 years of experience spanning South Asia and Canada, he has led major research projects for organizations such as the World Bank, USAID, UNICEF, the U.S. Department of State, Global Affairs Canada, and various Fortune 500 companies. A Harvard-trained strategist, he co-authored Strategic Marketing Management in Asia and Marketing Practices in Developing Economy, and collaborated with Philip Kotler on Essentials of Modern Marketing. Passionate about economic development, he actively contributes to Rotary International initiatives and marketing education globally.
