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ISBN: 9781773057033-12

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The Baseline for Data-driven Decision-making

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From: Shifting the Balance

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Readings in part 3 of this text explore how data-driven organizations share core values and how businesses can build connections with their data. This chapter discusses how successful organizations have clear similarities in management, culture, and the ways in which they use data. This chapter lists key elements that a business must have at a minimum to be able to effectively make use of data.

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Mark Schrutt

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.