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ISBN: 9780865718173-18

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The Mighty Tool of Public Narrative

Psychic Numbing with Paul Slovic

From: I'm Right and You're an Idiot

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When numbers soar, our consistency with basic values and concerns collapses. Most people are caring and highly responsive when they hear of an individual’s desperate plight, yet are numbly indifferent when one person becomes many.

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Contributors

James Hoggan

James Hoggan is president of the PR firm Hoggan & Associates and chair of the David Suzuki Foundation board. A tireless advocate for ethics and integrity in public relations, he founded the influential website DeSmogBlog to expose misinformation campaigns that pollute public debate around climate change and the environment. He has advised a wide range of organizations, governments, universities and corporations, and is a sought-after speaker around North America and Europe. Hoggan has chaired and served on numerous national and international boards and advisory committees including the Four Great Rivers Society and Shell Global’s External Review Committee. He is the author of Climate Cover-Up and Do the Right Thing: PR Tips for a Skeptical Public.