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The Mighty Tool of Public Narrative
Sometimes David Wins with Marshall Ganz
From: I'm Right and You're an Idiot
$1.20
Resourcefulness — fueled by courage, commitment and imagination — can overcome nominally powerful resources, as well as the arrogance that often goes with them.
Contributors
James Hoggan
James Hoggan is president of the PR firm Hoggan & Associates and chair of the David Suzuki Foundation board. A tireless advocate for ethics and integrity in public relations, he founded the influential website DeSmogBlog to expose misinformation campaigns that pollute public debate around climate change and the environment. He has advised a wide range of organizations, governments, universities and corporations, and is a sought-after speaker around North America and Europe. Hoggan has chaired and served on numerous national and international boards and advisory committees including the Four Great Rivers Society and Shell Global’s External Review Committee. He is the author of Climate Cover-Up and Do the Right Thing: PR Tips for a Skeptical Public.
