Author(s)

Publication Year

Publisher

ISBN: 9780865718173-17

Categories: , , ,

The Mighty Tool of Public Narrative

The Myth of Apathy with Renee Lertzman

From: I'm Right and You're an Idiot

$0.90

What if the lack of involvement in climate change has come about because this care and concern is not expressed or acknowledged? If we presume there is a surplus of care and concern and a desire to make things right, how does that change the way environmental advocates conduct our communication strategy? “It becomes more about how can we support, invite, cultivate and channel rather than this impossible task of getting people to care.”

Preview

Contributors

James Hoggan

James Hoggan is president of the PR firm Hoggan & Associates and chair of the David Suzuki Foundation board. A tireless advocate for ethics and integrity in public relations, he founded the influential website DeSmogBlog to expose misinformation campaigns that pollute public debate around climate change and the environment. He has advised a wide range of organizations, governments, universities and corporations, and is a sought-after speaker around North America and Europe. Hoggan has chaired and served on numerous national and international boards and advisory committees including the Four Great Rivers Society and Shell Global’s External Review Committee. He is the author of Climate Cover-Up and Do the Right Thing: PR Tips for a Skeptical Public.