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ISBN: 9781773057033-09

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The Redesign of Decision Making

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From: Shifting the Balance

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Readings in part 2 of this text explore what it takes to be a data-driven organization that relies on facts and doesn’t make decisions based on instinct. Topics discussed in this chapter include the adoption of new management practices and how they are reshaping decision making and how data can be used by business to better understand the customer experience.

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Contributors

Mark Schrutt

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.