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Transition: Evidenced Risk and Strategy
From: The New Sustainability Edge
$1.20
In this chapter, Hay explores how businesses build evidenced transition strategies amid accelerating global change. Drawing on George Box’s 1976 observation and the 1984 Bhopal disaster, he argues that data should reveal reality rather than confirm assumptions.
Contributors
Alexander H. Hay
Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide. His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”
