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ISBN: 9781773057033-16

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What Business Can Learn from Sports about Data (and Vice Versa)

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From: Shifting the Balance

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Readings in part 4 of this text explore the ways in which data-driven decision making are applied to different industries. This chapter explores case studies in the world of professional sports including the Toronto Raptors.

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Mark Schrutt

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.