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ISBN: 9781770416314-04

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Change for Good Risk

Chapter 4

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From: Change for Good

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Chapter 4 explores how businesses can move past the risks they associate with doing too little or too much to help solve social problems and suggests ways that can help corporations find their way out of what Kleins calls the “Twilight Zone.” Topics discussed include moral licensing and moral cleansing, corporate social responsibility, the risk factors of social change, and leadership.

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Contributors

Paul Klein

Paul Klein is a global authority on helping businesses benefit from solving social problems. In 2001, Paul founded impakt, a B Corp that helps corporations improve their social impact on the world. Paul is also the founder of the Impakt Foundation for Social Change, an organization that creates pathways to employment for vulnerable people. He resides in Toronto, Ontario.