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ISBN: 9781459417663-02

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Chapter 2: Liberals and Conservatives: A difference of branding

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From: Canada In Afghanistan

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In this chapter, Schalk discusses how both the Conservative and Liberal parties have historically branded themselves and Canada, and how these branding efforts have influenced the public’s perception of Canada’s involvment in the war in Afghanistan.

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Contributors

Owen Schalk

Owen Schalk is an independent researcher and writer whose work focuses on domestic and foreign policy. His articles have been published by Alborada, Monthly Review and Protean magazine, and he contributes a weekly column to Canadian Dimension. He lives in Petersfield, Manitoba.