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Chapter 3
Marketing
From: Farm the City
$1.80
This chapter discusses choices and considerations for marketing produce such as farmers’ markets, on site retail, community supported agriculture (CSA), restaurant sales, direct to retail, wholesale and value-added products. It also covers how price produce in relation to your farming needs and goals, and the importance of telling the story of the food.
Contributors
Michael Ableman
Michael Ableman is the cofounder and director of Sole Food Street Farms and one of the early visionaries of the urban agriculture movement. Ableman has worked as a commercial organic farmer for the last 45 years. He is the founder of the nonprofit Center for Urban Agriculture, and has created high-profile urban farms in Watts and Goleta, California; and Vancouver, British Columbia. Ableman is the author of From the Good Earth (Abrams, 1993), On Good Land (Chronicle Books, 1998), Fields of Plenty (Chronicle Books, 2005), and Street Farm: Growing Food, Jobs, and Hope on the Urban Frontier (Chelsea Green, 2016). For more information about Michael Ableman go to www.michaelableman.com or www.foxglovefarmbc.com For more information about Sole Food Street Farms, read Street Farm: Growing Food, Jobs, and Hope on the Urban Frontier (Chelsea Green, 2016).
