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Demand Generation— Filling the Sales Funnel
From: Committed
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In this chapter, Sprickerhoff examines demand generation strategies for a five-stage sales funnel in the post-COVID-19 era, spanning referral networking, LinkedIn social proximity, outbound campaigns, time-limited free trials, trade shows, RFPs, and leveraged digital content such as blogs and webinars.
Contributors
Eldon Sprickerhoff
Eldon Sprickerhoff is an acclaimed entrepreneur, advisor, mentor, investor and board member working at the intersection of information security, computer science, machine learning, SaaS, and finance. He is best known for cofounding eSentire, a leading global cybersecurity Managed Detection and Response company. He has a Bachelor of Mathematics (Major: Computer Science, Minor: Economics) from the University of Waterloo, and in 2019 was awarded their J.W. Graham Medal in Computing and Innovation for his groundbreaking and entrepreneurial achievements in cybersecurity. In 2024 he was inducted into the Waterloo Region Entrepreneur Hall of Fame. He currently works as a Strategic Advisor at Caledon Ventures.
