Eldon Sprickerhoff
Showing 1–16 of 28 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
![]() CommittedStartup Survival Tips and Uncommon Sense for First-Time Tech Founders |
Eldon Sprickerhoff, cofounder of cybersecurity firm eSentire, has assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a … | Eldon Sprickerhoff | 225 | 2024 | View |
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From ![]() Core Startup TruthsFrom: Committed |
In this chapter, Sprickerhoff outlines the ten foundational truths of startup life, drawing on his 2001 founding of information security company eSentire in New York City. | Eldon Sprickerhoff | 11 | 2024 | $1.10 Add |
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From ![]() Defining and Building Your BrandFrom: Committed |
In this chapter, Sprickerhoff explores how a founder’s personal reputation becomes inseparable from a startup’s identity in its earliest stages. | Eldon Sprickerhoff | 5 | 2024 | $0.50 Add |
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From ![]() Demand Generation— Filling the Sales FunnelFrom: Committed |
In this chapter, Sprickerhoff examines demand generation strategies for a five-stage sales funnel in the post-COVID-19 era, spanning referral networking, LinkedIn social proximity, outbound … | Eldon Sprickerhoff | 7 | 2024 | $0.70 Add |
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From ![]() Founder-Led SalesFrom: Committed |
In this chapter, Sprickerhoff offers a compelling look at how founders of new technology companies must personally lead early sales efforts, drawing on the experience of eSentire, a Canadian … | Eldon Sprickerhoff | 8 | 2024 | $0.80 Add |
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From ![]() FundingFrom: Committed |
In this chapter, Sprickerhoff explores the funding landscape for technology startups, tracing the journey from bootstrapping through pre-seed, seed, and Series A stages. | Eldon Sprickerhoff | 27 | 2024 | $2.70 Add |
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From ![]() Go-to-Market PreparationFrom: Committed |
In this chapter, Sprickerhoff examines the importance of a go-to-market strategy before a startup seeks funding or launches a product. | Eldon Sprickerhoff | 3 | 2024 | $0.30 Add |
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From ![]() How to Compete against Larger CompetitorsFrom: Committed |
In this chapter, Sprickerhoff explores how smaller firms can outmanoeuvre larger rivals in managed information security services. | Eldon Sprickerhoff | 6 | 2024 | $0.60 Add |
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From ![]() Illusory Superiority, Survival, and Harsh RealityFrom: Committed |
In this chapter, Sprickerhoff examines the psychological and practical realities of surviving as a startup founder, noting that roughly ninety percent of new businesses fail within five years. | Eldon Sprickerhoff | 5 | 2024 | $0.50 Add |
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From ![]() Incubators and AcceleratorsFrom: Committed |
In this chapter, Sprickerhoff examines incubators and accelerators as gathering points for early-stage founders seeking mentorship, training, and capital. | Eldon Sprickerhoff | 5 | 2024 | $0.50 Add |
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From ![]() Memento Mori So C2MFFrom: Committed |
In this chapter, Sprickerhoff contrasts passive learning with active execution, drawing on Joseph Conrad, Samuel Beckett, and Shakespeare’s Hamlet to argue that reading and reflection fall … | Eldon Sprickerhoff | 2 | 2024 | $0.20 Add |
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From ![]() Modes to Grow Your BusinessFrom: Committed |
In this chapter, Sprickerhoff outlines four routes for growing a business, with emphasis on early-stage startups. | Eldon Sprickerhoff | 5 | 2024 | $0.50 Add |
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From ![]() Moving from a Startup to a Scale-Up MindsetFrom: Committed |
In this chapter, Sprickerhoff examines how the shift from startup to scale-up marks a fundamental change in how a company leads, operates, and reaches customers. | Eldon Sprickerhoff | 3 | 2024 | $0.30 Add |
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From ![]() MVP, One Acronym That Really MattersFrom: Committed |
In this chapter, Sprickerhoff explores how a minimum viable product serves as the bridge between an idea and a market- ready offering in technology startups. | Eldon Sprickerhoff | 9 | 2024 | $0.90 Add |
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From ![]() “O Wad Some Pow’r the Giftie Gie Us to See Oursels as Ithers See Us!”From: Committed |
In this chapter, Sprickerhoff explores how empathy and perspective-taking shape startup decisions. | Eldon Sprickerhoff | 3 | 2024 | $0.30 Add |
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From ![]() Post-Financing, or How Money Magnifies IssuesFrom: Committed |
In this chapter, Sprickerhoff examines how a capital raise amplifies the very problems a startup hopes to resolve. | Eldon Sprickerhoff | 4 | 2024 | $0.40 Add |




