Eldon Sprickerhoff

Showing 1–16 of 28 results

Title & Subtitle Abstract Contributors Pages Year Purchase
Committed

Committed

Startup Survival Tips and Uncommon Sense for First-Time Tech Founders

Eldon Sprickerhoff, cofounder of cybersecurity firm eSentire, has assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a … 225 View
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Core Startup Truths

Core Startup Truths

From: Committed

In this chapter, Sprickerhoff outlines the ten foundational truths of startup life, drawing on his 2001 founding of information security company eSentire in New York City. 11 $1.10 Add
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Defining and Building Your Brand

Defining and Building Your Brand

From: Committed

In this chapter, Sprickerhoff explores how a founder’s personal reputation becomes inseparable from a startup’s identity in its earliest stages. 5 $0.50 Add
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Demand Generation— Filling the Sales Funnel

Demand Generation— Filling the Sales Funnel

From: Committed

In this chapter, Sprickerhoff examines demand generation strategies for a five-stage sales funnel in the post-COVID-19 era, spanning referral networking, LinkedIn social proximity, outbound … 7 $0.70 Add
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Founder-Led Sales

Founder-Led Sales

From: Committed

In this chapter, Sprickerhoff offers a compelling look at how founders of new technology companies must personally lead early sales efforts, drawing on the experience of eSentire, a Canadian … 8 $0.80 Add
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Funding

Funding

From: Committed

In this chapter, Sprickerhoff explores the funding landscape for technology startups, tracing the journey from bootstrapping through pre-seed, seed, and Series A stages. 27 $2.70 Add
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Go-to-Market Preparation

Go-to-Market Preparation

From: Committed

In this chapter, Sprickerhoff examines the importance of a go-to-market strategy before a startup seeks funding or launches a product. 3 $0.30 Add
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How to Compete against Larger Competitors

How to Compete against Larger Competitors

From: Committed

In this chapter, Sprickerhoff explores how smaller firms can outmanoeuvre larger rivals in managed information security services. 6 $0.60 Add
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Illusory Superiority, Survival, and Harsh Reality

Illusory Superiority, Survival, and Harsh Reality

From: Committed

In this chapter, Sprickerhoff examines the psychological and practical realities of surviving as a startup founder, noting that roughly ninety percent of new businesses fail within five years. 5 $0.50 Add
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Incubators and Accelerators

Incubators and Accelerators

From: Committed

In this chapter, Sprickerhoff examines incubators and accelerators as gathering points for early-stage founders seeking mentorship, training, and capital. 5 $0.50 Add
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Memento Mori So C2MF

Memento Mori So C2MF

From: Committed

In this chapter, Sprickerhoff contrasts passive learning with active execution, drawing on Joseph Conrad, Samuel Beckett, and Shakespeare’s Hamlet to argue that reading and reflection fall … 2 $0.20 Add
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Modes to Grow Your Business

Modes to Grow Your Business

From: Committed

In this chapter, Sprickerhoff outlines four routes for growing a business, with emphasis on early-stage startups. 5 $0.50 Add
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Moving from a Startup to a Scale-Up Mindset

Moving from a Startup to a Scale-Up Mindset

From: Committed

In this chapter, Sprickerhoff examines how the shift from startup to scale-up marks a fundamental change in how a company leads, operates, and reaches customers. 3 $0.30 Add
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MVP, One Acronym That Really Matters

MVP, One Acronym That Really Matters

From: Committed

In this chapter, Sprickerhoff explores how a minimum viable product serves as the bridge between an idea and a market- ready offering in technology startups. 9 $0.90 Add
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“O Wad Some Pow’r the Giftie Gie Us to See Oursels as Ithers See Us!”

“O Wad Some Pow’r the Giftie Gie Us to See Oursels as Ithers See Us!”

From: Committed

In this chapter, Sprickerhoff explores how empathy and perspective-taking shape startup decisions. 3 $0.30 Add
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Post-Financing, or How Money Magnifies Issues

Post-Financing, or How Money Magnifies Issues

From: Committed

In this chapter, Sprickerhoff examines how a capital raise amplifies the very problems a startup hopes to resolve. 4 $0.40 Add