Corporations

Showing all 9 results

Title & Subtitle	Abstract	Contributors	Pages	Year	Purchase
From Joining the Debate From: Spin View House of Anansi Press	In this chapter, Veroni traces how brands across America adopted social and political positions in 2013 advertising.	Clive Veroni	11	2014	$1.10 Add
From Part Three From: Fleeced View Sutherland House	In this chapter, Spence examines Canada’s banking industry as an oligopoly, drawing on figures such as Ed Clark, who led TD Bank between 2002 and 2015, and Victor Dodig of CIBC, to explain …	Andrew Spence	11	2024	$1.10 Add
From Plan for Failure From: Spin View House of Anansi Press	In this chapter, Veroni argues that scenario planning is essential in politics and marketing.	Clive Veroni	35	2014	$3.50 Add
Spin Politics and Marketing in a Divided Age House of Anansi Press	Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the …	Clive Veroni	367	2014	View
From The Age of the Open Brand From: Spin View House of Anansi Press	In this chapter, Veroni examines how digital culture transformed brand management into a participatory practice called open branding.	Clive Veroni	33	2014	$3.30 Add
From The End of Mass Marketing as We Know It From: Spin View House of Anansi Press	In this chapter, Veroni traces how twentieth-century mass media sustained a self-reinforcing cycle of advertising and consumer culture.	Clive Veroni	3	2014	$0.30 Add
From The Power of the Passionate Few From: Spin View House of Anansi Press	In this chapter, Veroni examines how small, passionate groups can reshape markets and politics.	Clive Veroni	26	2014	$2.60 Add
From Those That Can Change From: The Great Greenwashing View House of Anansi Press	From The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You	John Pabon	25	2024	$2.50 Add
From Those You Can Trust From: The Great Greenwashing View House of Anansi Press	From The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You	John Pabon	12	2024	$1.20 Add