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Spin
Politics and Marketing in a Divided Age
Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store. Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.
Contributors
Clive Veroni
Clive Veroni is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.
