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It’s Not What You Say But How You Say It
From: Spin
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In this chapter, Veroni traces how advertising shifted from a controlled, message-driven model to a fast, participatory conversation shaped by consumers.
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Contributors
Clive Veroni
Clive Veroni is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.
