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Pissing People Off Works
From: Spin
$3.50
In this chapter, Veroni examines deliberate provocation as a strategic tool in politics and marketing, drawing on examples from 2006 to 2016.
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Contributors
Clive Veroni
Clive Veroni is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.
