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The End of Mass Marketing as We Know It
From: Spin
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In this chapter, Veroni traces how twentieth-century mass media sustained a self-reinforcing cycle of advertising and consumer culture.
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Contributors
Clive Veroni
Clive Veroni is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.
