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Governance Part One
Self-Governance and the Rise of the Attention Economy
From: i-Minds, 2nd edition
$0.90
The biggest commodity of the digital age is not our money but our data. This is true, but the not-so-secret reason our data is so valuable is that it offers access to our attention. Attention is what the industry is really after: attention to advertising to buy products, attention to writings to sway our beliefs. Attention to keep us engaged in ways that are beneficial to those that purchase it (our attention that is).
Contributors
Mari K Swingle
Dr. Mari Swingle is a practicing therapist, researcher, lecturer, and author who has been working in the fields of mental health and education for over 25 years. She is a renowned expert on the effects of i-technology, and holds a PhD and MA in Clinical Psychology, an MA in Language Education, and a BA in Fine Arts. She resides in Vancouver, Canada.
