Innovate or Bust
Leveraging what already exists and adopting new ideas into the mix can prove effective — and profitable. As we’ll see in this chapter, for social entrepreneurs it’s more than being disruptive for the sake of competitive advantage. It’s about finding new ways to tackle social and environmental challenges because the old ways are simply not working — or not scaling at a pace that makes longterm change feasible. It’s about looking for new, creative answers to old, seemingly unchangeable problems.
Elisa Birnbaum is editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. Her journalistic portfolio includes articles published in the Globe & Mail, Toronto Star, CBC.ca, Profit, Zoomer and Lifestyles Magazine. She's a regular contributor on social entrepreneurship for the National Post and covers issues in the non-profit sector as a freelance reporter for CharityVillage.com. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, she has worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor's degree in political science from Concordia University and an LL.B degree from Université de Montréal and the University of Toronto's Osgoode Hall. She's a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She lives in Toronto, Ontario.