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Measuring Social Impact
From: In The Business of Change
$1.60
Funding aside, perhaps the next biggest challenge of any social entrepreneur is maintaining an unyielding focus on the raison d’etre — that delightful-yet-oft-frustrating-pull-your-hair-out social mission. That doesn’t mean revenue shouldn’t come into play. It should. Whether as an integrated part of the mission or as a strategic means to reach the ultimate social objective, profitability is not only desirable (who can honestly say they enjoy living paycheck to paycheck?), it’s essential to sustainability.
Contributors
Elisa Birnbaum
Elisa Birnbaum is editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. Her journalistic portfolio includes articles published in the Globe & Mail, Toronto Star, CBC.ca, Profit, Zoomer and Lifestyles Magazine. She's a regular contributor on social entrepreneurship for the National Post and covers issues in the non-profit sector as a freelance reporter for CharityVillage.com. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, she has worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor's degree in political science from Concordia University and an LL.B degree from Université de Montréal and the University of Toronto's Osgoode Hall. She's a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She lives in Toronto, Ontario.
