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ISBN: 9781773056487-05

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Part 2

We Bought the Farm

From: Billion Dollar Start-Up

$8.20

This chapter describes the slow rise of the legal marijuana industry in Canada and the challenges that the founders of HEXO overcame on their journey to profitability.

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Contributors

Adam Miron

Adam Miron (Ottawa, ON) With at least 20 start-ups under his belt, Adam Miron is a well-known figure in political and media circles in Ottawa and across Canada. Adam is the executive chairman of the Ottawa-based blockchain innovation company Brane.

Sébastien St-Louis

Sébastien St-Louis (Ottawa, ON) Sébastien is one of the longest-serving and most dynamic CEOs in Canada’s expanding cannabis industry.

Julie Beun

Julie Beun (Ottawa, ON) From 2014 to 2019, Julie had a privileged front-row seat to HEXO’s remarkable evolution as its publicist, content strategist, and senior writer. As a journalist, news editor, and foreign correspondent, Julie has written articles with a national and international scope in Canada, the U.S., and Australia. She is currently a marketing communications and brand consultant who owns J Beun Media, a marketing communications company.