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Storytelling
From: In The Business of Change
$1.60
We’ve heard it many times. Stories are powerful. They carry tremendous influence as tools of engagement, influence and incentivization. Effectively telling one’s story is imperative for any business looking to get its product or service out into the world and to inspire current or prospective customers to act — whether to purchase something or to take steps they may not have considered before. That reality is compounded tenfold by the content-driven-and-obsessed world we live in.
Contributors
Elisa Birnbaum
Elisa Birnbaum is editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. Her journalistic portfolio includes articles published in the Globe & Mail, Toronto Star, CBC.ca, Profit, Zoomer and Lifestyles Magazine. She's a regular contributor on social entrepreneurship for the National Post and covers issues in the non-profit sector as a freelance reporter for CharityVillage.com. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, she has worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor's degree in political science from Concordia University and an LL.B degree from Université de Montréal and the University of Toronto's Osgoode Hall. She's a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She lives in Toronto, Ontario.
