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Sustainability—As We Know It—Is Not Sustainable
From: The New Sustainability Edge
$2.00
In this chapter, Broby Eckert, examines the sustainability demand revolution of the early 2020s, where consumer pull drives new markets and ecosystems at scale.
Contributors
Nicolai Broby Eckert
Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide. His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”
