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The Consequences of Being Information Poor
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From: Shifting the Balance
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Readings in part 2 of this text explore what it takes to be a data-driven organization that relies on facts and doesn’t make decisions based on instinct. This chapter discusses what can happen when a business fails to effectively uses the data available to it. The author uses the case study of Sears.
Contributors
Mark Schrutt
Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.
