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ISBN: 9780776606798-14

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The Elders Have Said’ – Projecting Aboriginal Cultural Values into Contemporary News Discourse

From: Aboriginal Canada Revisited

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In recent years, it has become obvious that Aboriginal people in Canada are growing stronger in their assertiveness as "nations within/’ as distinct peoples with a right to self-determination, land and resources, and treaty concessions. The evolving status of Aboriginal people is mediated through a powerful discourse that challenges the existing paradigm. This discourse in the media can be analyzed using various linguistic concepts and models. This article examines how Aboriginal people in Canada represent themselves and their issues in their own media and how they counteract and resist the dominant discourse in Canada by (re)constructing and (re)affirming positive Aboriginal identities.

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Steffi Retzlaff

Steffi Retzlaff is an assistant professor in the Department of Languages and Linguistics at McMaster University in Hamilton, Canada. She earned her PhD in Linguistics from the University of Potsdam, Germany. Her major areas of research are in the field of Critical Discourse Analysis and include culture and society, racism, stereotyping and identity (re-)presentations in various cultures and contexts. She is also interested in various action-oriented approaches to the teaching of languages and literature such as drama pedagogy.