The Power of Partnerships

From: In The Business of Change


Working in tandem with companies, suppliers, designers, anyone down the supply chain, to educate and influence their behavior would be key to her success. It’s become key for many social entrepreneurs who’ve come to realize that, whether battling for systems change, championing a cause or simply trying to get product to market, partners and collaborators can be your strongest allies. Of course, who you choose as your partner is as important as the pursuit of partnership itself.


Elisa Birnbaum

Elisa Birnbaum is editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. Her journalistic portfolio includes articles published in the Globe & Mail, Toronto Star,, Profit, Zoomer and Lifestyles Magazine. She's a regular contributor on social entrepreneurship for the National Post and covers issues in the non-profit sector as a freelance reporter for President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, she has worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor's degree in political science from Concordia University and an LL.B degree from Université de Montréal and the University of Toronto's Osgoode Hall. She's a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She lives in Toronto, Ontario.