The Shopify Story
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ISBN: 9781770417496

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The Shopify Story

How a Startup Rocketed to E-commerce Giant by Empowering Millions of Entrepreneurs

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Larry MacDonald investigates the factors behind Shopify’s growth, now the second-largest e-commerce platform in North America. Meet the company’s major players, such as co-founder Tobias Lütke, and learn about the executive team that contributed to Shopify’s successes.

Chapter Contributors Pages Year Price
MacDonald introduces Shopify Inc., describing the company’s expansion since its formation in 2006 and the role CEO Tobias Lütke and Shopify’s executive team played in the …
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 5 $0.50
This chapter highlights Tobias Lütke’s early childhood and career as a computer programmer.
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 8 $0.80
This chapter introduces Fiona McKean and family friend Scott Lake, discussing the events that led Lake and Lütke to form the company Snowdevil, launching the two into the world of e-commerce.
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 8 $0.80
This chapter discusses how Lütke and Lake sought to fill the gap in the e-commerce market by licensing their software, leading to the creation of the Shopify platform.
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 8 $0.80
This chapter discusses the troubles the Shopify faced soon after their launch and the wave of subscribers that kept the company in business.
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 8 $0.80
This chapter outlines Shopify’s decision to build an Application Programming Interface (API), allowing the company to pull ahead of competitors.
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 15 $1.50
This chapter discusses how Shopify delegated finances from early investors, allowing the company to grow further by investing in third party developers and designers.
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 13 $1.30
This chapter follows the ways Shopify executives were constantly learning and developing in their roles over the years.
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 14 $1.40
This chapter discusses Shopify’s unique workplace and culture, from locations to office spaces.
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 15 $1.50
This chapter discusses alternative e-commerce business models and software’s, notably SaaS platforms, which supported entrepreneurship on a large scale.
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 6 $0.60
This chapter discusses Shopify’s development of Shopify POS, a retail operating system as well as other sales software that supported online and offline commerce for businesses.
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 9 $0.90
This chapter highlights Lütke’s leadership qualities and business strategies that helped increase Shopify’s growth.
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 7 $0.70
This chapter discusses Shopify’s success following the implementation of their retail operating system.
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 10 $1.00
This chapter further discusses the success of Shopify’s retail operating system, highlighting their growing online e-commerce presence.
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 11 $1.10
This chapter discusses the constant improvements Shopify’s engineers made to the platform for users to support the company’s growing goal of going mobile.
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 10 $1.00
This chapter outlines Shopify’s growth opportunities, including their experiences going upmarket and expanding their reach to international markets and new industries.
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 11 $1.10
This chapter highlights the challenges and competition faced by Shopify as it emerged as one of the largest e-commerce retailer in the U.S.
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 7 $0.70
This chapter outlines how Shopify’s business was able to respond to the increase of new online businesses and shopping demands amidst the COVID-19 Pandemic.
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 9 $0.90
This chapter discusses how Shopify’s shift to permanent remote-work changed their work culture, and allowed for them to cast a wider net for future recruitment.
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 13 $1.30
This chapter discusses the new faces at Shopify and how the company adapted to compensation and corporate governance issues.
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 10 $1.00
This chapter discusses the recent changes made to Shopify’s workforce, product developments, and other future opportunities contributing to the company’s growth and success.
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 11 $1.10
This chapter summarizes the major players, events, and decisions that led to Shopify’s growth and success. Authors notes are also included.
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 53 $5.30