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To Make and Market
From: Fixing Fashion
$4.10
In To Make and Market, the author explains the clothing production and marketing processes through his experiences. He covers the following topics: structuring of large corporations such as Sara Lee and Hanes and their role in the global clothing trade; Hanes expansion into Central America and the Caribbean; the role of marketing in brand development; the relationship between supply chains and starting new brands; explainations of how profits, margins and mark up work in the fashion industry; the role of trade agreements; and the role of Jordan in the global fashion industry.
Contributors
Michael Lavergne
Michael Lavergne is an ethical supply chain professional who has spent the past eighteen years leading sourcing initiatives across Asia, Latin America, The Middle East, Africa and North American markets. He gained experience in labor, human rights and environmental issues in Central America, Mexico and SE Asia and has supported responsible industry development in East Africa and The Middle East. Michael has written on ethical trade issues for Canadian Business Magazine, The Toronto Star, and The National Post, among others. He is a board member of Fashion Takes Action, serves on the industry Stakeholder Advisory Committee for UNCTAD/ITC's Sustainable Trade for Development initiative, and speaks regularly at industry events such as The Sustainable Fashion Forum and the World Ethical Apparel Roundtable.
