From Crisis to Opportunity

From: In The Business of Change

$1.60

What often emerges out of these crisis situations — and their driven response — is opportunity unparalleled. After all, what greater inspiration for social, environmental and business success than the ever passionate and focused determination to save someone or a society from imminent threat. Necessity truly is the mother of invention.

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Elisa Birnbaum

Elisa Birnbaum is editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. Her journalistic portfolio includes articles published in the Globe & Mail, Toronto Star, CBC.ca, Profit, Zoomer and Lifestyles Magazine. She's a regular contributor on social entrepreneurship for the National Post and covers issues in the non-profit sector as a freelance reporter for CharityVillage.com. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, she has worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor's degree in political science from Concordia University and an LL.B degree from Université de Montréal and the University of Toronto's Osgoode Hall. She's a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She lives in Toronto, Ontario.