Local Strategy, SWOT, and Target Voters
Part 3. Beginning Your Campaign
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From: Women Winning Office
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In Local Strategy, SWOT, and Target Voters Nash examines different strategies to win. Topics discussed include inspiring, organizing, mobilizing, and the Strengths, Weaknesses, Opportunities, and Threats or SWOT to help identify your target voters.
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Contributors
Peggy Nash
Peggy Nash is an advocate for labour rights and social justice in Canadian politics and the labour movement, as a long-time senior negotiator for the CAW (now Unifor). A former president of the federal New Democratic Party, she was a candidate for leader after the untimely death of Jack Layton. A candidate in several federal elections, she served as a Member of Parliament and was named Official Opposition Industry and Finance Critic. Nash is an educator, a frequent media commentator, a founding member of Equal Voice and a co-founder of Toronto Metropolitan University’s Women in the House program.
