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ISBN: 9781551524252-10

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Marketing the Imaginary Indian

From: The Imaginary Indian


Many aspects of Native culture have been appropriated over the years and turned into commodities to help sell products in the marketplace. Each time they respond to a sales pitch which features an Indian image, each time they chant an Indian slogan from their box seats, each time they dress up in feathers for a costume party or take pride in the unveiling of yet another totem pole as a symbol of the country, non-Native Canadians are trying in a way to become indigenous people themselves and to resolve their lingering sense of not belonging where they need to belong. By appropriating elements of Native culture, non-Natives have tried to establish a relationship with the country that pre-dates their arrival and validates their occupation of the land.



Daniel Francis

Daniel Francis is an historian and the author/editor of more than twenty books, including five for Arsenal Pulp Press: The Imaginary Indian: The Image of the Indian in Canadian Culture , National Dreams: Myth, Memory and Canadian History, LD: Mayor Louis Taylor and the Rise of Vancouver (winner of the City of Vancouver Book Award), Seeing Reds: The Red Scare of 1918-1919, Canada's First War on Terror and Imagining Ourselves: Classics of Canadian Non-Fiction. His other books include A Road for Canada, Red Light Neon: A History of Vancouver's Sex Trade, Copying People: Photographing British Columbia First Nations 1860-1940, The Great Chase: A History of World Whaling, New Beginnings: A Social History of Canada, and the popular Encyclopedia of British Columbia. He is also a regular columnist in Geist magazine, and was shortlisted for Canada's History Pierre Berton Award in 2010. Daniel lives in North Vancouver, BC.