Refraining the Case for Culture

Allan Gregg

Allan Gregg is one of Canada’s most respected and influential pollsters and political commentators. Over more than two decades, he has brought his skills to bear on every major social, political, and economic issue. His insight is highly sought after by chief executive officers, political leaders and the media, and he consults widely in the business community on issues ranging from corporate image and reputation to communications and marketing challenges. Allan was a pioneer in the integration of consulting, public-opinion research, public affairs, and communications. He not only has an intimate knowledge of the dynamics of policy-making but also a deep understanding of the communications processes necessary to forge a public consensus around government initiatives. Much sought after for his analysis, he is widely published and quoted. He appears on a weekly cbc National News panel, and is the host of two popular and respected talk shows—Gregg and Company and Allan Gregg In Conversation With. Currently chairman of The Strategic Counsel, a Toronto-based market research and consulting firm, he was a co-founder of Decima Research, one of Canada’s largest polling firms. He is also an entrepreneur with diverse interests in the entertainment industry, for example, in which one of his companies manages the Canadian rock band The Tragically Hip.