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Threats to Food Co-ops
From: Grocery Story
$2.00
The co-opting by grocery chains of co-op values as marketing strategies is described, as well as the challenges of the "cornucopia effect", caused by a dizzying variety of choice. The risks of scaling up and mirroring conventional grocery chains is told through the growth and demise of Co-op Atlantic. Board governance short-comings, food co-ops relevance, and the importance of continuous member engagement is described.